Chase Bank’s new Chinatown branch celebrated its grand opening on Jan. 24, featuring a ribbon cutting ceremony and lion dance.

Branch manager Cheng Ji chose the date because Chinese New Year’s eve symbolizes new beginnings and great things happening.

Chase has opened 12 new branches in Boston in the past year and is planning to add more than 60 locations in New England by 2023.

Regional manager Roxann Cooke explained Chase is not just a transactional business, but focuses on relationships.

“Once a customer told me she felt like she was on a first date when she came in to open an account,” said Cooke.

Every branch is different, based on the community and Chase hires all employees locally. The Chinatown branch has 15 employees who speak nine different languages.

“We know banking. We’re learning the community,” Cooke said.

To better engage the community, the Chinatown location will host “Chase Chat” community sessions on topics such as small businesses and savings every Thursday from 11:30 to 12:30 p.m. These sessions will be open to the public and free of any charge.

About 30 people attended the event. Firecrackers were lit and attendees enjoyed a lion dance performance to celebrate the new beginning of Chase in Chinatown.

“From today, every day is a grand opening. More success stories are down the road,” said Ji.

For more information and job postings, please visit www.chase.com/Boston.