Asian American Facts
Why Advertise in the SAMPAM?
Web Advertising & Rates
Mechanical Data & Rates
Service Page Ads
Publication Schedule
Distribution

• Download the Media Kit

Asian American Facts

• Massachusetts ranked #10 in 2003 for Top 10 States with the largest Asian Consumer Markets.
• The estimated buying power for Asian Americans in MA by 2008 is $287,056,370.
• In 2000, 33% of Asians in MA were recent immigrants; nonetheless, 40% of Asians in MA owned a home.
• In MA, the 1999 median household income for Asian homeowners was $76,688 with 1/3 of making over $100,000 annually. Caucasian homeowners was $68,260 with 1/4 making over $100,000.
• The 2000 median home value for Asian homeowners was $225,600 with over 60% of the homes valued at $200,000 or more. Caucasian homeowners was $190,800 with 46% valued at $200,000 or more.
• The Asian American population in MA increased by 68% since 1990. It is the fastest growing racial group in the United States.

Why Advertise In the SAMPAN?

Unlike other Chinese newspapers, the SAMPAN is the only and the oldest bilingual paper in New England. This allows us to reach both Chinese-only and Englishonly readers. Other Chinese papers in New England exclusively target Chinese readers. However, many younger Chinese Americans and other Asian Americans cannot read Chinese, but are very much interested in Asian American issues – that’s why the SAMPAN has been providing news on these issues in both languages since 1972. Also, as a bilingual paper, the SAMPAN allows for the larger community to be informed about Asian American issues.

Web Advertising & Rates

Three categories of web advertisements are available:

1. Small Sidebar Ad - a 120x90 pixels large horizontal banner advertisement appearing on the right side of every web page.
2. Large Sidebar Ad - a 120x240 pixels large vertical banner advertisement appearing on the right side of every web page.
3. Article Ad - a 240x400 pixels extra-large verticle rectangle advertisement appearing every time a reader views an article.

* Interactive Advertising Bureau

Each advertisement, though output randomly, is guaranteed to appear as frequently as any other advertisements. If you have any further questions or wish to advertisement with us, please send an email to Yu-Ting Lu at ads@sampan.org.

Publication Schedule

• Entire 2008 Sampan Publication Schedule

SAMPAN is published every 1st & 3rd Friday of each month, except January & February due to the Chinese New Year publication.

Email electronic ads to: ads@sampan.org
Insertion Deadline: Flexible.

Distribution

Show full distribution map

Sampan is publicly available in dozens of local businesses and newsboxes in Boston and surrounding neighborhoods and towns.

Sampan is also offered in several public libraries around the state.

Below is a detailed list of locations where copies of the Sampan can be picked up.