The Chinese Music Industry Meets Berklee event featured presentations by music experts and singers from China at Berklee College of Music from Dec. 2 to Dec. 5.
Guest speakers included senior executives from Baidu Music, China Music World, Modern Sky Entertainment, NetEase Music and other music labels. They discussed different genres of Chinese pop or “C-pop,” intellectual property and the Chinese music industry for aspiring artists.
The conference closed with a concert featuring Berklee vocalists and stars from China. They covered a wide range of genres, including pop, folk, rock, R&B and electronic dance music. Special guest artists were Geyang Xu, who placed fourth on the first season of reality show “Sing! China”; Yuan Tian, a contestant on “Voice of China” under Chinese diva Na Ying’s team; Zheng Wang, a Chinese pop singer and composer; and Yuning Song, who competed on TV show “Sing My Song” in 2016.
Berklee alumni and students performed, including Jiayun (Leo) Yu, Yu (Felix) Fan, Junjia Chen, Piao Huang and Junshu Zheng, who attended Berklee after competing in “Voice of China” Season III.
The showcase was organized by Chinese Music Industry Club at Berklee over eight months, said Li Gao, club president. It was to introduce Berklee students to opportunities in Chinese pop music. By inviting music experts and singers, students get a better idea of future of China’s music industry. The showcase highlights C-pop as a rising star in global music, with a variety of genres as well as unique music styles and lyrics.
Berklee College of Music is the largest independent college of contemporary music in the world. Notable Asian Berklee alumni include Chinese-American singer, songwriter and actor Leehom Wang, and Korean pop star Psy.
This post is also available in: Chinese