Eastern Bank, America’s oldest and largest mutual bank, today announced the launch of Join Us For Good, a program to inspire customers and communities, celebrate those who are making a difference, and rally others to join together to “create a movement” to do good things and help people prosper.
Through a powerful and uplifting new ad campaign, website, billboards, social media initiatives and continued charitable giving, Eastern will shine a spotlight on stories of real people doing good in their communities, while providing others with opportunities to do the same. Eastern will also be engaging Bostonians on the street through a series of surprise and delight events.
“As a community bank, Eastern Bank’s success depends on a vibrant and prosperous community,” says Bob Rivers, Chairman and CEO of Eastern Bank. “Join Us For Good is a tangible expression of our brand purpose and our commitment to doing things that help people prosper, the very reason we were founded in 1818.”
To kick off Join Us For Good, between March 7 and April 4, 2017 New Englanders can get involved by participating in Eastern Bank’s Selfies For Good giveaway. In a nod to Eastern’s upcoming 200th anniversary in 2018, the bank will be giving away $200 to five-hundred randomly selected lucky winners who submit a selfie using #JoinUsForGood on Twitter or Instagram. To view the Selfies For Good gallery and to see each week’s winners, visit JoinUsForGood.com/enter.
In addition to the Selfies For Good giveaway, consumers can visit JoinUsForGood.com for a wide range of frequently updated content including inspirational stories, thought-provoking ideas, helpful tips, consumer contests and product information. TheJoin Us For Good campaign will be sustained over time and for years to come.
About Eastern Bank
Founded in 1818 and based in Boston, Eastern Bank is the largest and oldest mutual bank in the United States, with $10 billion in assets and over 120 locations serving communities in eastern Massachusetts and southern and coastal New Hampshire. Eastern provides exceptional access to fairly priced banking, investment and insurance products and services for consumers and businesses of all sizes. Eastern Bank, which includes Eastern Wealth Management and Eastern Insurance, is known for its outspoken advocacy and community support that has topped more than $100 million in charitable giving over the past 20 years. An inclusive company, Eastern employs 1,900 deeply committed professionals who value relationships with their customers, colleagues and communities.