Cumberland Farms’ 2013 Cups for Kids Campaign benefits Boston Children’s Hospital
Throughout May, Cumberland Farms stores in Eastern Massachusetts and Rhode Island to give five cents per cup of iced coffee sales to benefit Boston Children’s Hospital
(FRAMINGHAM, MA and BOSTON, MA – MAY 1, 2013) – Cumberland Farms is continuing their 2013 Cups for Kids campaign with today’s kick off of the month-long fundraiser to benefit Boston Children’s Hospital, the nation’s No. 1 ranked pediatric hospital. For four weeks, participating Cumberland Farms stores in Eastern Massachusetts and Rhode Island will donate five cents per cup of iced coffee sales to benefit the hospital, specifically its Children’s Fund.
An event celebrating the kick-off of the fundraiser will take place at 11:00 am on Friday, May 3rd in the Main Lobby (at the Donor Wall) of Boston Children’s Hospital located at 300 Longwood Avenue in Boston.
“Last year, Cumberland Farms decided to focus our corporate giving efforts towards the health of children. We launched our Pediatric Care Campaign which helps support the doctors and nurses who provide life-changing care for kids every day,” said Cumberland Farms Retail President Ari Haseotes. “It’s our hope that this year’s contributions from the participating stores, along with the support of our loyal customers, continue to help kids at Boston Children’s Hospital get well and stay healthy.”
During the 2012 campaign, Cumberland Farms raised over $30,000 for Boston Children’s Hospital. Those donations went to support the Children’s Fund, a program dedicated to delivering critical services to kids and families facing extraordinary circumstances. The Children’s Fund supports areas of greatest need in care, research, medical training and community health.
“Boston’s Children’s Hospital is dedicated to providing the highest quality of healthcare to our patients,” said Michael Bornhorst, Director, Corporate Initiatives, Boston Children’s Hospital Trust. “We are grateful to Cumberland Farms for their continuing support of Boston Children’s Hospital and their commitment to improving the health of children and their families in the Boston community,” Bornhorst added.
Over the course of the fundraiser, the participating Cumberland Farms stores in Eastern Massachusetts and Rhode Island will announce the total amount of money raised on a weekly basis so customers and the hospital can track the fundraising progress. A running total will also be displayed on www.cumberlandfarms.com on a weekly basis. A listing of all Cups for Kids participating stores in Eastern Massachusetts and Rhode Island can be found at cumberlandfarms.com/FindaStore.
More about the 2013 Cups for Kids Campaign
- April: The 2013 campaign began with the month of April’s fundraiser where participating Cumberland Farms stores in New Hampshire and Vermont benefitted the Children’s Hospital at Dartmouth-Hitchcock.
- May: Participating stores in Eastern Massachusetts and Rhode Island will benefit Boston Children’s Hospital.
- June: Stores across upstate New York and Western Massachusetts contribute to the Children’s Hospital at Albany Medical Center.
- July: Stores across Southwestern Massachusetts and Connecticut raise funds for Connecticut Children’s Medical Center.
- August: The campaign concludes during the month of August when stores in Maine will benefit the programs at Barbara Bush Children’s Hospital.
Join the conversation about Cumberland Farms Cups for Kids campaign on Twitter: Tweet #cupsforkids and Follow @CumberlandFarms.
Corporate Giving at Cumberland Farms
Since formalizing its corporate giving program six years ago, Cumberland Farms has donated millions of dollars in cash and products to causes that benefit thousands of children, through scholarship, direct-to-school programs, hunger relief, pediatrics and local fundraising.
About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. Its network of convenience stores across 11 states reflects the values of three generations of providing customers with value, convenience and unparalleled service – whether you’re buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank. Family owned for over 70 years, Cumberland Farms also has a long heritage of giving back to the communities where it operates. For more information about a Cumberland Farms near you, please visit www.CumberlandFarms.com.
About Boston Children’s Hospital
Founded in 1869 as a 20-bed hospital for children, Boston Children’s Hospital is the primary pediatric teaching hospital of Harvard Medical School and the largest provider of health care to Massachusetts children. In addition to 395 pediatric and adolescent inpatient beds and 228 outpatient programs, Boston Children’s houses the world’s largest research enterprise based at a pediatric medical center, where its discoveries benefit both children and adults. More than 1,100 scientists, including nine members of the National Academy of Sciences, 11 members of the Institute of Medicine and 12 members of the Howard Hughes Medical Institute comprise Boston Children’s research community. For more information about the hospital visit: www.childrenshospital.org/newsroom.